New circumstances call for new ways. As we find ourselves in the middle of a pandemic, many of our old beliefs have been challenged, our values rewritten. Buy less. Waste little. Live in harmony with nature, with every act driven by mindful choices. 

In recent months we have seen how our life is driven by mindful choices. So it is natural that we gravitate towards creating a garment that echoes how we feel. A garment to envelope us in comfort and happiness.  

Designed in Paris for JULAHAS by Royal College of Art graduate Neha Lad and produced responsibly in the foothills of the Himalayas, this garment reflects all that we stand for. 100% natural. Sizeless. Zero waste.  

We even added an extra fun element - a belt! An integral part of the garment during weaving and cut away at the finishing stage to ensure zero waste, the belt magically transforms your poncho into a dress.

Equal parts stylish, sustainable and fun

It is time to meet BEYOND, our ode to the future. 

A Cape, Scarf, Poncho, Dress all-in-one. 

 

November 12, 2020 — Kanak Hirani

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