The minute you purchase a JULAHAS Cape, you start a chain of events that create a positive impact. Far away in the remote Himalayas, women artisans are empowered and acknowledged for their craft. Something equally powerful happens at the same time. You become a planter.

1 purchase = 1 tree planted is a simple act that contributes to a greener planet, with your help. In 2019, we realized that as a young, responsible fashion brand there had to be a lasting way in which we could benefit both people and the planet; a way to create an impact that far outlives the span of our products. Could there be a way in which we could not only provide jobs, but also protect our eco systems and wildlife?

Buy a JULAHAS Cape and plant a tree

Till date, JULAHAS has contributed towards the plantation of thousands of trees, with a single tree having the ability to offset ~20 kg of Carbon upon maturity. Approximately 12 trees contribute to the generation of 1 workday of rural employment. However, this may vary on the basis of the geographical aspects of the plantation projects.

In the last few weeks, we have had multiple requests from our customers to know more about So join us in conversation with the team.

Why grow trees?

Tree planting creates low-skill jobs, providing benefit to current and future generations. They have a direct impact on carbon reduction, restoring forests, improving wildlife habitats, and upgrading water catchment areas, and offer flowers, fruit fodder and fuel for local communities and all living creatures.

How and when is the carbon offset of (mature) trees measured?

We consider a global conservative average of 20kgs of Carbon offset by a tree upon maturity. We plant mixed species of trees in all projects and the carbon offset capacity may be more for some of the tree species.

How are the saplings maintained until plantation?

We raise nurseries locally where the rural communities develop them in the beginning of the year (January) and maintain them for 6 months until they grow into saplings of 2-2.5 feet height. We ensure enough shade and water to maintain healthy saplings.  

How do you choose which trees will be planted where?

We plant mixed species of trees that are local to the region of plantation after consultation with the forest department, villagers, and our research. The goal is to plant trees that are naturally adapted to local conditions, beneficial for the local communities and wildlife.

If someone wants to visit their tree, can they?

Absolutely. Our Locate Tree-Project feature allows the recipients to see the patches of villages where the plantation has taken place on Google Maps using their eTreeCertificate no. in the link - As we plant only on community lands, anyone can visit our plantations.


May 10, 2020 — Kanak Hirani

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